Author Archives: Andrea Poole

About Andrea Poole

Andrea Poole is the Marketing Content Strategist at TechSmith. She enjoys singing and playing the ukulele, a cappella music, running, and a good game of Euchre. Tweet her up @andiepoole.

Camtasia Small Business Drive: Netvantage, Week 4

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In the final week of the Camtasia test drive, Netvantage Co-Founder Adam Henige reflected back on their month of screencasting. What have you discovered during your fourth and final week of the test drive? This week we started down a road that will hopefully provide a new revenue opportunity for us - training. We've often considered doing live SEO and pay per click management training, but given how time intensive that can be, it didn't really make sense from a business standpoint. Camtasia's Continue reading

Camtasia Small Business Test Drive: Gravity Works, Week 4

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In the final week of the Camtasia test drive, Lauren Colton, Information Architect and Editor at Gravity Works Design & Development, reflected back on their month of screencasting. What are some of the lessons learned during this test drive? Our team enjoyed the chance to use and give feedback on Camtasia for Mac software. I learned about the benefits of having a longer recording time than with Jing, and I could add an extra bit of polish in client tutorials and documentation. Usable, Continue reading

Camtasia Small Business Test Drive: Loudpixel, Week 4

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In the final week of the Camtasia test drive, Loudpixel Co-Founder Allie Siarto reflected back on their month of screencasting. What are some of the lessons learned during this test drive? Using Camtasia for screencasting really got us thinking about how we can improve our processes and communications. We love process, and a solid screencast certainly helps us to create a process around our sales and training. Rather than go through the same motions each time we work with someone new, we can Continue reading

Camtasia Small Business Test Drive: Week 3

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It's the third week of the Camtasia Small Business Test Drive! You can also catch up on the first and second week blog posts. This week each business gave us their persepctive on how things were going with Camtasia today versus during the first week. Are they using it in ways different than they originally thought they would? Are there new barriers that popped up? What's been the initial reaction to their finished screencasts, both internally and from their clients? CiesaDesign www.ciesadesign.com @CiesaDesign CiesaDesign Continue reading

Camtasia Small Business Test Drive: Week 2

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We're turning the corner to the second week of the Camtasia Small Business Test Drive! If you missed out on the first week, catch up here. This week each business created their first (or in some cases, second or third) screencast and sent us an exmaple. They also shared with us a little about their process, how they prepare and edit their videos, what challenges they faced, etc. CiesaDesign CiesaDesign consists of 16 staff members with a wide range of skills in print and digital communications. Continue reading

Introducing…the Camtasia Small Business Test Drive!

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We're excited to introduce a fun new project we're working on this month--the Camtasia Small Business Test Drive! Starting last week, we challenged four small businesses in the Lansing, Michigan area to "test drive" Camtasia Studio and/or Camtasia for Mac in their business setting for four weeks. Each week, they will share the experience with us through written responses, screencasts, photos and video. We're hoping to learn a lot about how our software fits in to the small business setting and Continue reading