Author Archives: Daniel Foster

About Daniel Foster

Daniel Foster is the “social media guy” for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles. Tweet him up @fosteronomo or put him in a Google+ Circle.

Content Marketing 101

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(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.) Over the last few years, content marketing has been hot on the lips of every marketer I know. The fact is, most of us know that "content is king" etc. (cue groan reserved only for overused phrases), and yet many continue to use content as a quick ’n’ easy link bait strategy. That’s unfortunate, because content marketing is hands down one of the best ways for modern companies to earn consumer trust, Continue reading

What are sessions like at ScreencastCamp?

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What's unique about an unconference or BarCamp like ScreencastCamp is that the content of the sessions is always a surprise! As an unconference newb attendee in 2011, I will admit being a bit nervous about the whole thing. "You mean, people just show up, talk for awhile, and a conference agenda emerges?" Yep, that's about how it works. It's a bit of a leap of faith, but when you've seen it happen once, it's easier to believe it will happen again. Which is why I thought it might be helpful Continue reading

Calling all TechSmith users – We need Champions!

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Are you a power user of TechSmith products? Or perhaps you're not a power user, but you would love to learn more and get rewarded for it? We invite you to join the TechSmith Community today! What is the TechSmith Community? We have a wonderful community of users who help each other out with questions, share new ideas, and make suggestions for product improvements and features. Anyone who buys, tries, or knows about our products can benefit from this community. What exactly is a Champion? Photo Continue reading

Highlights from SXSW 2013

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The TechSmith SXSW crew had a great time in Austin...bestowing titanium sporks on Shaquille O'Neal and Iggy Pop, eating way too much BBQ, and playing with monster puppets. Friends, Puppets, Puppets with Friends But by far the highlight was meeting and talking to YOU - our customers and future customers. We spent 26 hours in the booth, learning about the needs of people who stopped by and introducing them to the latest TechSmith tools and features. We met TechSmith fans on shuttle rides and standing Continue reading

How to Win with Video for Small Businesses

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Today’s post is guest-authored by Phil Nottingham of Distilled, a creative online marketing company. Screencasts can be fantastic marketing content for small businesses—they’re cheap, easy to do and can provide a great return on investment. A brilliant example of this is the WordPress Guide to Small Businesses. Here, using easy-to-follow video tutorials and links to articles and resources, the folks over at Simply Business simplify the daunting process of setting up a website. So what are Continue reading

[UPDATED with winners list] Join us live at 2pm – ScreenChamp Awards show

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UPDATED 5:20pm ET - View the recording of The Forge below. Can't see the embedded video? Watch it on YouTube. ScreenChamp Award 2012 Winners! Best in Show: Vesone Dean, What is SignUp?  EDU category: Valerie Pennington, Anatomical Terms of Direction and Planes of Section Sales & Marketing category: Nino Paglia, Mantic - RealeFlow Tutorial & Training category: Ron Hogue, Top Five-ish Screencast Tips Wildcard category: Mel Aclaro, Best Screen Capture Software Series Continue reading

End November with a stache!

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Last year a handful of TechSmithies formed the Coach's Eye team to take on the audacious goal of disrupting the world of athletics by putting high-tech video analysis tools into the hands (and pockets) of coaches and players at every level. Now they are taking on the audacious goal of giving $5,000 to cancer charities and just need to hit 5,000 likes by the end of November to do it! Please help by clicking the button below to "like" the Coach's Eye Facebook page. (Not showing up? Visit and like Continue reading