Loudpixel: Working in a Virtual Business Environment

Allie Siarto

In the beginning of the year, TechSmith conducted a Small Business Test Drive, inviting four businesses to test Camtasia in their business setting for four weeks. Each week, we asked them to share their experiences with us by way of written responses, screencasts, photos and video.

Loudpixel, a social media research company, is one of the companies that participated in the initial trial run. We caught up with Allie Siarto, Loudpixel Co-Founder and Director of Analytics, after a year of using Camtasia.

Last Time We Spoke…

Here’s a little recap of what Allie had to say about Loudpixel last time we spoke in March…

TechSmith: What’s your elevator pitch?
Siarto: Loudpixel is a small company that helps other companies make sense out of what’s being said about them online. Our core business is based around monitoring social conversations for issues or opportunities and drawing actionable insights based around conversation trends.

TechSmith: What are your big goals for the upcoming year?
Siarto: This is a really exciting year for us. Companies are really starting to catch on to the importance of social media listening and analysis, so we see a huge opportunity to grow our team this year.

TechSmith: What’s an average day like at your office?
Siarto: Our clients are all over the country–from East to West. We spend a lot of time on the phone, Skype or email since we can’t always meet in person. Our days are typically some combination of coordinating the monitoring and reporting that we do, catching up as a team (almost always virtually) and conducting virtual business with current or potential clients.

TechSmith: Describe your company culture in three words.
Siarto: Decentralized, lean, creative

Almost a Year Later…

We got back in touch with Allie a year later. We wanted to know, after a year of using Camtasia, how her use of the program has changed. Here is her current analysis:  

TechSmith: How has your use of Camtasia changed over the last year?

Siarto: After almost a year, I use Camtasia a lot, mostly in internal communications, marketing and education. It’s been really useful. It helps the most on the education side, when I teach online classes through Michigan State University. Although my presentations are not very polished, I like that I can slap text over my material and reposition it with ease. For me, the value lies in the ability to provide quick and efficient answers with Camtasia videos.

TechSmith: How is it useful in your workflow?

Siarto: I also use Camtasia with my Loudpixel clients all over the country, as very few of our clients reside in the Lansing area. Camtasia comes in handy with these long-distance customers and allows me to conduct virtual business with ease. It’s like the business version of the flipped classroom. I even use it with my local clients. Sometimes, I’ll send a short demo of our tools and what they do to introduce the client and walk them through the initial, basic process. By doing this, the client understands the basics prior to the meeting. Then, during the in person meeting, we’re able to go further into detail and are more productive. Set up to save time so you can really focus on what matters at the time you meet in person.

TechSmith: How has your perception of video and video editing changed after one year?

Siarto: I had always seen iMovie as the video editor, and then Camtasia as, separately, the screen casting editor when it’s actually a very powerful video editor because you can add the text over and you can do a lot more-iMovie is so limiting.

TechSmith: How would you suggest measuring return on investment for small businesses?

Siarto: I suggest using time saved to measure return on investment for small businesses investing in a product like Camtasia. If I charge whatever number of dollars per hour, and I’m wasting a bunch of time doing demos again and again, I’m going to lose money. When I can just do that in a video and send it out, and save myself that many hours, it’s definitely going to pay for itself. We’re saving that many billable hours where, as a consultancy, time is actually money.

To learn more about Loudpixel, visit their website, follow them on Twitter or subscribe to their blog.


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