Many Uses of Camtasia – Professional and Personal

Jon Moody, an employee of Kal-Blue, discovered Camtasia this past summer and hasn’t turned back. He first started using it in his night job as a freelance musician and then brought it to the workforce. Jon was willing to answer a few of our questions, and here’s what he had to say:

TechSmith: Can you describe your job and its demands?

Moody: In Kal-Blue we have two very different departments. We have the architectural printing side that provides blue prints, and then we also have a wide format graphics side (known as Full Blown Color) that does all kinds of printing like banners, presentation boards and things like that.

I guess the technical term for my job would be graphic design tech; I deal mainly in the wide format side. I prep the files, talk with the customers, I do the production work of it. I also do any design work that needs to happen in our marketing department.

TechSmith: How does Camtasia fit into that?

Moody: The landscape of the architectural side has changed so drastically from the old days of customers walking onto the job site with just rolls and rolls of blueprints- it has gone so much more towards the software side. Kal-Blue has kind of been on the forefront of that change; it was one of the first Autodesk retailers in the area and then with that, became a certified training center. In order to connect with our client base in a better way, so they stop thinking of us as just another blue printer, we’ve had to search for a better way to connect with them; we’ve been looking more at how can we use the newer technology out there. I’ve been using Camtasia all summer for some of my own personal things. I brought my personal laptop into the office on a whim one day and took some video and did a quick demo on one of the new products that we’re using in the wide format. The response was such that the president said that we need to start implementing video program over on the other side so we can start showing clients here’s the software we offer, here’s training things we offer, here are printers that we’re showing that you may not be able to come into our show room and look at, etc.

TechSmith: Have you received any feedback on the videos you’ve posted?

 Moody: The initial response has been great. When talking about GraphiTex, sales reps recommend people look at a how-to video I did to help them in completing the sale.

We’re currently gearing up for 2013; we’re working on a ton of literature that our sales people can use. Once that’s set, then we’re going to start thinking which of these things do our sales reps need in video format that we can do very easily. For example, our competitors are claiming that the OCE ColorWave 65 printer, which prints using ”toner pearl” or wax balls, will melt in the sun. One of our first videos is going to be a time-lapse one where we put a print under a heat lamp and, with the help of Camtasia, speed it up so they can see that the prints do NOT, in fact, melt under normal use temperatures. Click here to view a video about GraphiTex.

TechSmith: How did you first come across Camtasia?

 Moody: My friend, Jason, who was on the Academic Solutions Team at TechSmith, recommended it to me. I started using Camtasia personally, then brought it to the workforce. My night job is that I’m a freelance musician, and I’ve been doing a lot of effect pedal demos. Everyone and their mother can make them, and they’re a lot of small builders, but the problem is that no one really has the capitol to make some really nice demos for people or have the manufacturing capability to get them out to the big box stores. So they rely a lot on end users that have already purchased these things to make something to kind of help them along. I was doing some in iMovie, and it was okay, but I  wanted something that was more focused and he turned me on to Camtasia.

He knew I’d already worked with some video things before, and said it’d be no problem for me. That’s really where it started. It was a natural fit; when the president said we need to get some video things going, I was like, “Oh, I have just the idea!” It’s been really good in both of what we’re seeing now, as we’re starting to lay the groundwork as well as the music stuff I’ve been doing with it.

TechSmith: Comparing Camtasia to the other programs you’ve used previously, is there anything you’d like to change or to see in Camtasia that you don’t now?

 Moody: You know, at this point, there isn’t anything that I’ve run into where I can’t get find a quick workaround. There isn’t anything that reaches the point that it’s a hassle. I just found that you’re dealing a lot more with that problem when you’re dealing with such programs as iMovie. When it comes down to it, programs like that are very limited, or they’ll give you so many options that the novice user doesn’t really know what they’re doing. It’s just nice that you can open Camtasia and say here’s how these things work, and oh I need to shorten this, all I have to do is click and drag it over here…It’s a nice blend of features that you can tinker with as well as just being able to set a nice default that you can drop in and be done with.

To learn more about Kal-Blue, follow them @kalblue or Facebook.

To learn more about Full Blown Color, a division of Kal-Blue, follow them @FullBlownColor or Facebook.