In the final week of the Camtasia test drive, Loudpixel Co-Founder Allie Siarto reflected back on their month of screencasting.

What are some of the lessons learned during this test drive?
Using Camtasia for screencasting really got us thinking about how we can improve our processes and communications. We love process, and a solid screencast certainly helps us to create a process around our sales and training. Rather than go through the same motions each time we work with someone new, we can use screencasts to streamline everything.

Do you see yourself looking into screencasting tutorials, or maybe more advanced equipment like a nice microphone?
We already use a pro mic and Pro Tools for recording. We’re hoping to use screencasting as a sales tool going forward – both to demo our products to existing leads before we meet and to create educational content that we can use for inbound marketing. We also see it as a valuable internal training tool that we can integrate into our hiring process. We’re already seeing so so much potential!

Watch a sample screencast from Loudpixel on how their process works for clients:

Andrea Poole is a customer content specialist at TechSmith. She enjoys singing and playing the ukulele, a cappella music, running, and a good game of Euchre. Tweet her up @andiepoole or put her in a Google+ Circle.