In the final week of the Camtasia test drive, Netvantage Co-Founder Adam Henige reflected back on their month of screencasting.
What have you discovered during your fourth and final week of the test drive?
This week we started down a road that will hopefully provide a new revenue opportunity for us – training. We’ve often considered doing live SEO and pay per click management training, but given how time intensive that can be, it didn’t really make sense from a business standpoint. Camtasia’s ease of use makes training modules very easy to make, so we’re actually exploring the possibility with a few corporate partners of creating subscription online marketing materials for niche industries (see sample below).
In the future we’ll walk through specific tools and strategies for increasing Google rankings specific to businesses in regional niches. Historically, this wouldn’t have been a possibility because most of these customers’ price points wouldn’t have made it profitable for us. But with Camtasia we can quickly update videos based on the ever changing Google landscape with minimal resource commitment on our end, making inexpensive training models a sensible solution for smaller niche businesses, and providing enough volume for us to be profitable supporting them. This is an exciting and scalable new opportunity for our business.
As far as using the software, it’s been a slow and steady improvement on my part. For me, there was a bit of an initial learning curve for editing, as my background is using Avid/Final Cut Pro/Media 100 in the video editing world. So the controls (by comparison to these robust systems) were so minimal I wasn’t quite sure what I was doing initially. Once I got a handle on it, though, things went quite smoothly.
Moving forward, I’d like a bit more precise controls as far as audio editing goes. For longer videos I’ve noticed that even if someone’s mic’d up properly (we used a wired lavaliere microphone) that they become fatigued and their volume fades towards the end of a presentation. It would be nice to be able to finely adjust a sentence here or there (or maybe I just haven’t figured out how to do this yet).
Bottom line? Another week, more exciting opportunities made possible by Camtasia!
Watch Netvantage’s sample training on photography SEO:
Andrea Poole is a customer content specialist at TechSmith. She enjoys singing and playing the ukulele, a cappella music, running, and a good game of Euchre. Tweet her up @andiepoole or put her in a Google+ Circle.