Video Tutorials Win (again!): The Unbounce Solution

Written by guest author Gary Allen of Unbounce. At Unbounce, our customers are absolutely critical to our success. As a result, we’re always on the lookout for ways to create better customer experiences. When we asked new customers about what they were looking for, they overwhelmingly responded that video tutorials were the place to start. The Problem When I first started at Unbounce, we had a healthy Knowledge Base filled with mostly text-based support articles, but people were primarily Continue reading

From flat to phat: New Camtasia feature drops the needle on screencasts

TechSmith has never been an organization to shy away from innovation and being on the cutting edge. Sometimes this is a blessing, because it gives our customers access to amazing tools, features and opportunities. Other times, we’re just too early to market and we’ve solved problems that haven’t been recognized as problems yet. At the end of the day, we keep pushing forward, because we want to make amazing products that help you communicate and educate in better ways, especially visually. With Continue reading

TechSmith Fuse App Commercial Leaks onto Internet

The TechSmith Fuse app does a lot of things. It instantly brings your smartphone photos and video directly into Snagit and Camtasia and uploads your video to TechSmith Relay with the touch of a button. I guess you could say it "fuses together" the entire suite of TechSmith apps. Do you see what we did there? Cool. (tweet this) Always Ahead of the Times... As a cutting-edge tech company, TechSmith has always tried to be ahead of the curve. When we developed the TechSmith Fuse app in the early Continue reading

How Many Videos Do You Need To Effectively Flip Your Class? An Interview with Ashlie Smith

This is the first in a series of interviews with the award-winning ScreenChamp 2013 producers. The ScreenChamp Awards are the annual screencasting competition hosted by TechSmith. This year, the competition received over 230+ entries. Ashlie Smith: A New Kind of Educator Ashlie Smith is an 8th Grade Physical Science instructor at Cranbrook Schools, and she recently won the 2013 EDU Category prize for her screencast Work and Power. Since flipping her class a year-and-a-half ago, Smith has Continue reading

[UPDATED] Watch 48 in 24 videos: Tips, interviews, behind the scenes

Update: We added links to all the videos. We're locking ourselves into the studio for 24 hours straight, to record 48 interviews that will help you become a better screencaster and visual communicator...and will give you an inside look at the people who make the magic at TechSmith. We've lined up a lot of great guests (see the schedule below!), from industry experts to customers to TechSmithies. During each 30-minute slot, we'll spend part of the time connecting with each guest and fielding Continue reading

11 Ways to Bend Space and Time with TechSmith at SXSW That Will Blow Your Mind (and Your Flux Capacitor!)

You are about to enter another dimension, a dimension not only of sight and sound but of mind. You are about to enter…SXSW 2014! That’s right, TechSmith is heading to Austin in March and we can’t wait to see you there! We’re going to be at Booth #545 and would love to hear what you're working on, what you dream of accomplishing in 2014, and introduce you to some of the new additions to our family: TechSmith Snagit for Google Chrome, TechSmith Fuse and TechSmith Relay. Plus, we'll Continue reading

Capturing your past with Technology: Lisa Louise Cooke of Genealogy Gems

Whether we like it or not; our past and, in particular, our ancestors have a place in shaping who we are - be that by of overcoming challenges or maintaining a legacy. For this reason, many of us find that learning more about our ancestors is a fascinating and interesting puzzle. Who are we? Where did we come from? What was the life of our many-times-great ancestor like? This week, TechSmith will be making a showing at the RootsTech conference in Salt Lake City, the largest family history conference Continue reading