Content Marketing 101

(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.) Over the last few years, content marketing has been hot on the lips of every marketer I know. The fact is, most of us know that "content is king" etc. (cue groan reserved only for overused phrases), and yet many continue to use content as a quick ’n’ easy link bait strategy. That’s unfortunate, because content marketing is hands down one of the best ways for modern companies to earn consumer trust, Continue reading

How to Win with Video for Small Businesses

Today’s post is guest-authored by Phil Nottingham of Distilled, a creative online marketing company. Screencasts can be fantastic marketing content for small businesses—they’re cheap, easy to do and can provide a great return on investment. A brilliant example of this is the WordPress Guide to Small Businesses. Here, using easy-to-follow video tutorials and links to articles and resources, the folks over at Simply Business simplify the daunting process of setting up a website. So what are Continue reading