Video Tutorials Win (again!): The Unbounce Solution

Written by guest author Gary Allen of Unbounce. At Unbounce, our customers are absolutely critical to our success. As a result, we’re always on the lookout for ways to create better customer experiences. When we asked new customers about what they were looking for, they overwhelmingly responded that video tutorials were the place to start. The Problem When I first started at Unbounce, we had a healthy Knowledge Base filled with mostly text-based support articles, but people were primarily Continue reading

From flat to phat: New Camtasia feature drops the needle on screencasts

TechSmith has never been an organization to shy away from innovation and being on the cutting edge. Sometimes this is a blessing, because it gives our customers access to amazing tools, features and opportunities. Other times, we’re just too early to market and we’ve solved problems that haven’t been recognized as problems yet. At the end of the day, we keep pushing forward, because we want to make amazing products that help you communicate and educate in better ways, especially visually. With Continue reading

Tune in – We’re Making 48 Videos in 24 Hours

UPDATE: All 48 videos are now available for viewing. Remember, back in school, when you'd pull an all-nighter and try to learn and cram as much information in 24 hours as you possibly could? Well, we're going to do that on February 27th at TechSmith! We're going to pull an all-nighter and make videos to share our tips and tricks with you, show you the people who work at TechSmith, and give you some insider tips on being better visual communicators. This isn't the first time we've done something Continue reading

ScreenChamp Finalists: View and Vote Now!

The People's Choice Award The finalists have been selected...the judges are revealed...and now it’s up to YOU to make the final decision! Vote for the People’s Choice Award on the TechSmith YouTube Channel. Simply "like" a video to cast your vote. The People's Choice Award will go to the video with the most YouTube likes. (Dislikes don’t count and views don't matter either.) And make sure to subscribe to the TechSmith Channel while you're there! The People's Choice Award voting closes Continue reading

Submit NOW for ScreenChamp Awards – ScreenChump Wrap Up

That's a Wrap! It's hard to believe that 5 weeks of video reviews have come and gone, and even harder to believe that submissions for this year's ScreenChamp Awards have already opened. In case you missed it, we've been giving friendly feedback on a number of fine user submitted videos in preparation for our third annual ScreenChamp Awards. Annotated with tips and tricks that we've gained from our own screencasting experience, we hope that they'll serve as a good resource for everyone, including Continue reading

Screenchump to Screenchamp Review 5: Know Your Audience

One of the challenges of creating video is that it’s hard to judge your own work. You make something, fall in love with it, and then changing it becomes difficult at best. In order to help everyone make better videos, we set out on this idea: what if we loaned our expertise and reviewed our customers’ videos in the same way we would review our own videos and gave them some screencasting tips? So that’s exactly what we’ve done… We asked all of you to send us videos that you want help Continue reading