Video Tutorials Win (again!): The Unbounce Solution

Written by guest author Gary Allen of Unbounce. At Unbounce, our customers are absolutely critical to our success. As a result, we’re always on the lookout for ways to create better customer experiences. When we asked new customers about what they were looking for, they overwhelmingly responded that video tutorials were the place to start. The Problem When I first started at Unbounce, we had a healthy Knowledge Base filled with mostly text-based support articles, but people were primarily Continue reading

From flat to phat: New Camtasia feature drops the needle on screencasts

TechSmith has never been an organization to shy away from innovation and being on the cutting edge. Sometimes this is a blessing, because it gives our customers access to amazing tools, features and opportunities. Other times, we’re just too early to market and we’ve solved problems that haven’t been recognized as problems yet. At the end of the day, we keep pushing forward, because we want to make amazing products that help you communicate and educate in better ways, especially visually. With Continue reading

How Many Videos Do You Need To Effectively Flip Your Class? An Interview with Ashlie Smith

This is the first in a series of interviews with the award-winning ScreenChamp 2013 producers. The ScreenChamp Awards are the annual screencasting competition hosted by TechSmith. This year, the competition received over 230+ entries. Ashlie Smith: A New Kind of Educator Ashlie Smith is an 8th Grade Physical Science instructor at Cranbrook Schools, and she recently won the 2013 EDU Category prize for her screencast Work and Power. Since flipping her class a year-and-a-half ago, Smith has Continue reading

Announcing Screencasting in Snagit for Google Chrome

Screencasting in Google Chrome is here! Screen recording, the most highly anticipated feature in Snagit for Google Chrome, is finally here! With our latest release of Snagit, you now have the ability to make screencasts from your Chromebook or any Chrome browser! At this time, we’re considering the screencasting feature in Snagit for Google Chrome to be in beta. The team has been hard at work on the various moving pieces that come along with video in Chrome, so features and workflows might Continue reading

[UPDATED] Watch 48 in 24 videos: Tips, interviews, behind the scenes

Update: We added links to all the videos. We're locking ourselves into the studio for 24 hours straight, to record 48 interviews that will help you become a better screencaster and visual communicator...and will give you an inside look at the people who make the magic at TechSmith. We've lined up a lot of great guests (see the schedule below!), from industry experts to customers to TechSmithies. During each 30-minute slot, we'll spend part of the time connecting with each guest and fielding Continue reading

Tune in – We’re Making 48 Videos in 24 Hours

UPDATE: All 48 videos are now available for viewing. Remember, back in school, when you'd pull an all-nighter and try to learn and cram as much information in 24 hours as you possibly could? Well, we're going to do that on February 27th at TechSmith! We're going to pull an all-nighter and make videos to share our tips and tricks with you, show you the people who work at TechSmith, and give you some insider tips on being better visual communicators. This isn't the first time we've done something Continue reading

Interview with Andreas Pilz, German Screencaster: The Forge Episode 32

In our mission to bring you ideas, tips, and thoughts about visual communication and screencasting on the Forge, we occasionally find ourselves outside the studio with interesting people who are putting these thoughts into action. It just so happens that when I was attending Online Educa Berlin in December, I met up with Anton Bollen, TechSmith's German Evangelist, and Andreas Pilz, a Professional Screencaster (yes, that's his job). While talking over a bit of dinner, we decide to record some of Continue reading