Video Tutorials Win (again!): The Unbounce Solution

Written by guest author Gary Allen of Unbounce. At Unbounce, our customers are absolutely critical to our success. As a result, we’re always on the lookout for ways to create better customer experiences. When we asked new customers about what they were looking for, they overwhelmingly responded that video tutorials were the place to start. The Problem When I first started at Unbounce, we had a healthy Knowledge Base filled with mostly text-based support articles, but people were primarily Continue reading

ScreenChamp Finalists: View and Vote Now!

The People's Choice Award The finalists have been selected...the judges are revealed...and now it’s up to YOU to make the final decision! Vote for the People’s Choice Award on the TechSmith YouTube Channel. Simply "like" a video to cast your vote. The People's Choice Award will go to the video with the most YouTube likes. (Dislikes don’t count and views don't matter either.) And make sure to subscribe to the TechSmith Channel while you're there! The People's Choice Award voting closes Continue reading

Stop Guessing: Improve UX with Eye Tracking from myGaze and Morae

Guest post by Daniel Trifonov Eye tracking should be an essential add-on to any UX study with Morae 3.3. With the help of myGaze® by Visual Interaction, it’s easier and more affordable than ever to include gaze trails in your Morae UX study. So what are “gaze trails”? In simple terms, gaze trails are the paths our eyes take when looking at things like webpages, printed copy, images and more. In this post, I will explore the value of adding gaze trails to user interactions and Continue reading

Who wants to be a better screencaster?

If you want to become a better screencaster, how are you going to improve your skills? Camtasia expert, Daniel Park, has a couple upcoming events that may help you get the skills and expertise to get to the next level of screencasting. There are Basic Training and Advanced Topics courses, available to anyone. Daniel has trained people around the world how to use Camtasia Studio. And, he's written the definitive interactive guide book about Camtasia Studio. Irvine, CA (free shuttle ride from Continue reading

Quasar Maintains Competitive Edge with Move to Include Screencasting Options

Meet Michael Shane, the director of Microsoft Desktop and Soft Skills Training Company, Quasar. Quasar, a company based in the United Kingdom, specializes in delivering training on Microsoft applications and customer service to large organizations all over the world by providing courses where and when companies need them. Recently, however, they have changed the way they deliver information by adding video to their training services. Traditionally, Quasar delivered all training initiatives through Continue reading

Testing and Troubleshooting Software with Camtasia Studio

Guest post by Boris Eligulashvili Camtasia Studio is a video capture software program available at the TechSmith website.  The uses for Camtasia Studio listed there range from marketing and sales presentations to training and help desk videos. I realized an additional use—troubleshooting software to repeat software failures in order to identify the faults. If you have spent several years troubleshooting software for medical devices, you definitely know that some issues are complex Continue reading

Dan Roam’s European training – Plus an analysis of his video

On the January episode of the Forge, we talked with author and visual thinker Dan Roam about visual thinking and how it helps make our ideas and communication clearer. Dan let us know about an upcoming opportunity. He's hosting a Visual Thinking training this summer in London and Berlin (Sorry for everyone in the US, but if there's enough interest, maybe we can convince him to do one stateside. Or you can check out our interview with Dan or his Napkin Academy). Register for Dan's training London Continue reading