Video Tutorials Win (again!): The Unbounce Solution

Written by guest author Gary Allen of Unbounce. At Unbounce, our customers are absolutely critical to our success. As a result, we’re always on the lookout for ways to create better customer experiences. When we asked new customers about what they were looking for, they overwhelmingly responded that video tutorials were the place to start. The Problem When I first started at Unbounce, we had a healthy Knowledge Base filled with mostly text-based support articles, but people were primarily Continue reading

Tune in – We’re Making 48 Videos in 24 Hours

UPDATE: All 48 videos are now available for viewing. Remember, back in school, when you'd pull an all-nighter and try to learn and cram as much information in 24 hours as you possibly could? Well, we're going to do that on February 27th at TechSmith! We're going to pull an all-nighter and make videos to share our tips and tricks with you, show you the people who work at TechSmith, and give you some insider tips on being better visual communicators. This isn't the first time we've done something Continue reading

Hands On: How to Produce Your Own Video Resume

In our first series of blog posts on this topic, we showed video resume examples from TechSmith interns and offered up some advice on how to get hired from two of our marketing managers. In this entry, I wanted to talk about the production process when creating your own video resume. In addition, I wanted to share some tips and best practices for shooting, capturing audio, lighting and editing a video resume. Part 1: Pre-Production It’s always beneficial to pre-plan best you can before even Continue reading

Why Support is Important at TechSmith

A recent customer blog post about the way we support our customers prompted this post about our motivation for helping customers at TechSmith. TechSmith has a culture of being customer focused. We take this seriously and it shows in the way we support our customers. Two of our guiding principles that drive this are Customer Focused Decisions and Delighting Customers. If you are curious why this is important to us, read on. Customer Contact Means Everything Our support teams handle more than Continue reading

Guest Post: Creating a Moving Magnifying Glass Effect in Camtasia Studio 8.1

Today's post comes to you courtesy of Instructional Designer, David Demyan (Follow @ddemyan// ). I was introduced to David for the first time via Twitter, but it turns out he's a former TechSmithie and is no stranger to our crew! He tweeted this tutorial for making a unique magnifying glass effect in Camtasia Studio, and my jaw dropped when I saw it. Thankfully, he agreed when I asked if he'd be interested in sharing it on a broader scale, so he's here today to share the technique with you. You're Continue reading

How to Convert Video to MP3 Using Camtasia Studio

Whether you’re a podcaster, teacher, or speaker, you may be interested in getting more value from your content by extracting the audio from a video file. Podcasts are still alive and well, and the rise in prevalence of smart phones has only helped fuel more growth. According to a study conducted by Edison Research in 2012, 29% of adults have listened to an audio podcast, up from only 11% in 2006. A quarter of podcast listeners report listening to podcasts in the car with their smartphones connected Continue reading