Introducing the TechSmith Social Media Team

Why, hello

You might be a subscriber to our blogs, interact with us on Twitter, and/or check out our Facebook pages every once in a while… but you’re still wondering, who are the people behind all this social media magic, and what’s in it for me? Well, you’re in for a treat.

Who are we?

Renee (@badrar)

I am the Online Community Specialist at TechSmith. I serve as a TechSmith champion to maintain, grow, and work with a variety of communities who are engaged with TechSmith products and services online.

Q) If you could trade jobs with anyone at TechSmith, who would it be?
I would trade jobs with one of our Evangelists because I would love to travel more and interact/meet face to face with our customers.

Q) What’s your favorite social media disaster of the year?
My favorite social media disaster this year so far is definitely the Applebee’s snafu. We are lucky that there are other companies who sometimes handle situations so badly because our team always shares these stories and tries to learn from them!

In 2012, my fave was this one during a presidential debate:
@KitchenAidUSA: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president!”
KitchenAid said: “It was carelessly sent in error by a member of our Twitter team who, needless to say, won’t be tweeting for us anymore.”

Yikes. Who thought that was OK to say?!

Daniel (@fosteronomo)

I’m currently heading up the social media strategy for TechSmith. I help TechSmith scale up to get more employees involved, with better tools and processes, to delight and learn from more customers.

Q) Do you tweet your kids to wake them up in the morning?
They’re not on Twitter (yet!) but that is a superb idea. Maybe I could use IFTTT to hook up Twitter to the lights in their room! I did introduce them to the super fun app Maily, which they now use to send picture messages to everyone in the extended family! Like this one from my 8-year-old daughter (click for larger image):

Q) How many unread emails did you have this morning when you came in?
Hmmm, there are 1912 total unread in my inbox of 7968 items…but I think not more than a hundred of those were from over the weekend. I like to think of email as a stream that you dip into on occasion to fish out the important stuff.

Jessie (@JessieLaHaie)

I am the Online Community Specialist for the Education Team. I focus my social media efforts on our education customers and how we can best serve them with our products and services.

Q) So your husband also works at TechSmith… are your children named Camtasia and Snagit?
No… but that would have been fitting seeing how we also met here! Their names are Raven and Luna. We have to have a third whose name will be Tic. Then our lives will be complete. 🙂

Q) If you could destroy any one website on the internet, which one would it be?
If I could destroy one website on the internet, it would be The Ashton-Drake Online Monkey Gallery because they created THIS.


I am the Technical Support Specialist – Social Channels. I help our customers with troubleshooting for our products and services, and offer tips for a more efficient work flow via our social channels.

Q) If you could have dinner with any one person, who would it be?
Ayn Rand. Opinionated broad. Don’t agree with everything she wrote, but she got me thinking in a whole different way.

Q) What’s your favorite internet meme?
I think the Drew Carey ones from Whose Line Is It Anyway are hilarious. Like this one:

Shooka (@ShookaRafizadeh)

I am the Social Media Intern here at TechSmith. I write/edit for the blogs, monitor the socials, and make Daniel, Renee, and Jessie coffee every morning (kidding… that would suck.)

Q) You’ve just been given a skeleton key to Twitter. Who’s account would you hack?
Grumpy cat. Easy question. Actually… maybe Kim Kardashian. Only to delete it and somehow permanently disallow her from ever having a Twitter again.

Q) If you could be any cat in the world, which cat would you be?
This one (click for larger image):

Mostly because she’s wearing a skull collar. And because she’s obviously catching up on her favorite blogs here.

Kaitlin (@WhiskKid)

I am the newest (since only 2 weeks ago!) Social Media Intern at TechSmith. So far I’ve written and edited for the blogs, and have helped with preparation for trade shows.

Q) Let’s just get this one out of the way… so you were on Martha Stewart a few years back for your infamous Rainbow Cake. What was the most awkward part of your experience there?
Despite being awesome and still unbelievable, the WHOLE experience of being on The Martha Stewart show was completely awkward. I was a really shy and self-conscious freshman, so being in front of everyone was socially debilitating to some degree. I’m still surprised that I was even able to articulate my thoughts on camera!

Fortunately, I don’t think I put my foot in my mouth too many times. Regardless, it was a really good learning experience!

Q) What’s your spirit animal?
After much consideration, I have decided that my spirit animal is Lenny Pepperbottom. It’s pretty neat.

So what’s in it for you?

As the social media team, we create all sorts of content and deliver them to you via a variety of sources. So what’s in it for you? A fat daily serving of tips and tricks for our products, customer stories, updates on events, giggles, high fives, and more—conveniently delivered straight to your computer screen.

Though there are countless (awesome) contributors to our social efforts, we like to think of ourselves as the extra mouth, hands, and ears of TechSmith: we deliver useful and relevant content to our customers; we lend a hand when a customer is stuck and needs help; and most importantly, we listen to what you, our customers, have to say about us and improve our services accordingly. Click on the below post for more specific information on how you can best connect with us:

Help us improve

As mentioned before, a large part of what we do is listen to our customers for feedback on how we can do things better around here. So as you look through the blogs, interact with us on Twitter, check out our Facebook pages, and more, keep an eye out and let us know what we can improve to better serve you.

Stay social!

-TechSmith Social Media Team