Video Best Practices

Video is enhancing almost everything in our lives. And when it comes to video creation, a little preparation goes a long way. The possibilities are endless when it comes to what you can do with video. The good news is that it’s up to you. Learn the steps you can take before, during, and after recording to ensure you create a polished video every time.

Before you record

Long before you ever press the record button, it’s important to prepare for your video ahead of time and create a clear plan for what you want to record. Think about who your audience is for this video, and have specific goals for how you want to communicate with them. Consider writing a script tailored to that audience. Having a script in place will help you focus on the important information while you’re recording. Also, prepare your recording area, both in your office and on your desktop, and limit any background noise. If you don’t want it seen or heard in your video, make sure you take care of it before you record.

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While you record

If you’re new to recording video, you should take the easy route and record your entire desktop screen. You can always make your video smaller, but making it larger later on will cause your image to blur.

Practice makes perfect, especially when it comes to reading your script. Try to practice it a few times before you hit record. And don’t forget about the sound. Sound is crucial to the success of your video, so invest in a good microphone. Even an inexpensive external microphone is a better option than the one built into your computer.

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After you record

Now that you’ve finished recording your video, it’s time to polish it up and make it shine. Whether you simply edit out your “umms and aahs”, or add transitions, sound effects, and images, the editing and production processes are your opportunity to make your video look and feel exactly how you want it to. Cut out any parts that your audience won’t care about, check the audio levels to make sure it’s not too quiet or too loud, and include a clear call to action for your viewers. Then produce or export your videos so you can post them to your company website, blog, or YouTube channel.

Can’t see the embedded video? Watch it on YouTube.